Thiago Vitamina

Vitamina. Thiago Vitamina, product designer.

Product designer in São Paulo.

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I’m Thiago. I’ve been designing for the web since 1996, and these days I take products from the first sketch to the version people use.

Selected work

Five products from the last few years, from a bank’s first card machine to a platform of my own. Different teams, same way of working: understand first, then draw.

Allstate Trade-In

Allstate Protection Plans had a desktop trade-in draft that had sat on a shelf for years. I rebuilt it as a mobile-first flow: six kinds of devices, several retail partners, thirteen screens.

Every step asks one thing. The gift card arrives before the device is sent, so trust is handled by the flow itself, not by small print.

Client
Allstate Protection Plans
Year
2023
Role
Product designer, via Avenue Code

After launch. Became Allstate Protection Plans’ white-label trade-in platform, now live with Staples Canada.

Read the case

Music Intelligence Report

SoundCloud made its yearly data report as a printed zine. I turned it into a website without losing the photocopy attitude.

A home that maps all eight chapters, a menu to jump anywhere, pages paced for scrolling. I also guided the Webflow build, so the motion and spacing shipped as designed.

Client
SoundCloud
Year
2026
Role
Web design, interaction, build direction

After launch. The report’s findings were covered by Billboard.

Case study soon
Footage in progressSoundCloud for Artists

SoundCloud for Artists

Creators were leaving SoundCloud for platforms with a clearer way to earn. I designed an academy around three tracks: get started, get heard, get paid.

From first idea to an approved, navigable prototype in two weeks. When the brand changed midway, I rebuilt it on the new guide, close to what is live today.

Client
SoundCloud
Year
2025–26
Role
Senior designer

After launch. Live at artists.soundcloud.com.

Case study soon

CRIAAA

I kept being asked for portfolios that looked different on the surface and were the same underneath. So I turned the service into a product.

A white-room gallery for visual artists, with its own design system, editor and payments. Designed and built by me, now in beta with a university pilot for 500 students.

Year
2026
Role
Founder, designer, builder

After launch. Live at criaaa.com.

Case study soon
Footage in progressSafraPay

SafraPay

Banco Safra’s entry into card machines started with no product and no brand language. I led design at Ogilvy and designed hands-on.

The sign-up portal, the machine screens and the system behind them, kept premium on purpose. Its fee calculator turned a price list into a comparison shop owners could try themselves.

Client
Banco Safra, at Ogilvy
Year
2018–19
Role
Head of design

After launch. Other players in the market later adopted the same calculator.

Case study soon

Personal project

No client, no brief. A story I thought designers should know, told the way I like to build things.

Quem fechou a Bauhaus?

An interactive story about how the Bauhaus was closed three times, and what that says about design today. Written, designed and built by me, with public-domain images only.

Language
Portuguese, English
Role
Concept, writing, design, build
quemfechoubauhaus.com.br

Also live

Websites I designed that are online right now. Smaller jobs, the same care.

ECCON

ECCON has advised companies on environment, carbon and ESG since 2014. The site leads with their field work and their new office in São Paulo, and keeps the services one click away.

ecconsa.com.br

CEPA

CEPA trains psychologists and doctors to support people who use psychedelics. The site explains what they do, says clearly what they don’t, and introduces the team.

cepaintegra.com.br
Video in progressAgência Amazonas

Agência Amazonas

The official news agency of the Amazonas state government, publishing daily news about the state for journalists and readers across Brazil.

agenciaamazonas.am.gov.br

About

I design products end to end: research, flows, interfaces, prototypes and the systems that hold them together. Over twenty years I’ve led design at agencies and startups, and worked inside product teams in Brazil and the US.

I made my first website in 1996, when I was 12. I also run United Designers do Brasil, a community that helps Brazilian designers get ready to work abroad.

Since 2026CRIAAAFounder

A portfolio platform for visual artists. I design it, build it and run it, from the editor to the payments.

Since 2025Vitamina InterativaFounder, creative director

My studio. Product and web design for companies and agencies, plus visual production for brands.

2025 to 2026SoundCloudSenior designer, contract

Remote for the New York team, in Scaled Creator Success. I designed SoundCloud for Artists and the Music Intelligence Report site.

2023 to 2024MundoVRDesign director, contract

Remote for Austin, Texas. I led the design of the prototype the company used to pitch investors.

2022TownSqHead of design

Led design at a condominium management platform.

2018 to 2019Ogilvy BrasilHead of design

Led design for clients including Coca-Cola, BMW, Nestlé and Banco Safra, where we built SafraPay from zero.

See my full work history on LinkedIn

Let’s work together.

Available for new projects, from São Paulo, working with teams anywhere.